After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty.
The 2021 Edelman Trust Barometer was conducted among 33,000 respondents in 28 global markets including India, between from October 19 to November 18, 2020, and has looked at how institutions are trusted against the backdrop of the pandemic and the rise of information bankruptcy. The findings are clear – business remains the most trusted institution to do what is right and business leaders are expected to deliver on larger societal issues amidst a tough economic environment.
